Bold is a cloud-based, API-driven content management system (CMS) that allows teams to collaboratively create, manage, publish, track, and monetise digital content. The platform is designed for online publishers, content marketers, news publications, healthcare, transportation, IT, and more.Bold offers a collaborative workspace for teams to create and manage content. Configurable workflows, multi-channel content delivery, card-based story organisation, automated publishing, and support for multiple languages and content formats help users break news across various devices and platforms. The autoscaling infrastructure is designed to handle viral content and supports Google AMP and Facebook Instant Articles to deliver content to intended audiences. Bold also offers personalised newsletters, SEO best practices, content syndication, and push notifications.Bold’s personalisation engine aims to increase audience engagement with content. Real-time analytics, engagement tracking, and automated daily reports let users evaluate the performance of their content and authors.