Drift is a cloud-based live chat, in-app messaging, and email management solution designed for sales and marketing teams. It offers customisable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot.Conversations can be transferred between agents, with users automatically notified when a chat is assigned to you, and typing indicators display when an agent or visitor is responding to the conversation. Drift’s in-app messaging allows users to target your customers with full-page takeovers and slider messages. Specific groups can be targeted by URL, scroll percentage, or using defined segments. Unread in-app messages can also be sent by email after a user-defined time period, and Net Promoter Score (NPS) can be measured through surveys sent by email or in-app message. You can create automated email campaigns with a range of triggers for customer onboarding, churn prevention, and more.