Looker's intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. This means that more people can start looking to the data to drive their business decisions and activities. Using a flexible, easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organisation while enhancing the capabilities of SQL. This removes the need to spend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimising performance along the way.