Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.You can deliver personalised experiences to customers by using the integrated CRM platform Salesforce Customer 360. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more.You can attract more buyers using personalised marketing and win more customers by getting to know their needs and concerns. You can also deliver an integrated shopping experience as well as being able to reply faster to customers. You can automate time-consuming tasks by building custom apps. There is a best-in-class app for every phase of the customer journey, from lead to loyalty. When you also integrate all your data and add analytics into the mix, the platform provides even more powerful insights.