ShipperHQ gives you complete control over your checkout experience or the shipping rates and delivery options that appear once a customer is ready to buy. It makes it easy to configure a long-term shipping strategy or make changes instantaneously. You can set up all your shipping options and logistics providers in one place and present customers with only the most optimised delivery choices possible at checkout, including convenient services like in-store pickup, alternate pick-up, and same-day delivery.You can also use shipping as a marketing tool and create rules based on real-world logic. It allows you to create custom shipping rules, discounts, promotions and surcharges that affect rates and delivery options across the board.This means that you can be upfront to customers about when they can expect your order to arrive, allowing you to take on Amazon by pulling delivery dates straight from your carrier of choice. Overall, you can reduce friction and improve shipping margins through automation.