Zapier is an integration platform that allows you to automate daily tasks involving two or more applications. Creating a "Zap" means that you can define an action and set it up to be repeated when triggers happen. For example, a “trigger” you could set up in Zapier might be receiving an email in Gmail from a specific address; an "action" might include receiving an SMS notification. Therefore, the Zap is to receive an SMS notification every time you receive an email from a particular client in your Gmail account.You can use Zapier to create connections, or zaps, between over 300 applications. Once you have created a zap, Zapier will continue to run it automatically. Through the control dashboard, you can turn zaps on and off as you wish. You can also manage multiple accounts from one dashboard.